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NASCAR Diversity: Overview

Mission Statement:
• To engage women and people of diverse, ethnic and racial backgrounds in all facets of the NASCAR industry.

• Engage industry stakeholders in efforts to broaden the audience of the sport
• Increase minority & female on-track participation
• Introduce career opportunities in the motorsports industry
• Outreach to multicultural target markets


Since its inception in 2004, the NASCAR Drive for Diversity program has produced NASCAR drivers from across the country in multiple levels of racing. The Driver Development Program targets marketable minority and female drivers with grassroots, local and regional racing experience. The academy-styled program is designed to develop and train drivers both on and off the track. Drivers that are interested in participating in the program must apply to attend the annual NASCAR Drive for Diversity Combine. A limited number of candidates will be selected to attend the combine-styled tryout camp. After undergoing a rigorous 3-day intensive training, the selected candidates will then become official NASCAR Drive for Diversity drivers and will compete under Rev Racing, owned by Max Siegel.

Rev Racing is the competition arm of NASCAR’s Drive for Diversity program. Rev Racing is currently running race teams in the NASCAR K&N Pro Series East and in the NASCAR Whelen All-American Series. In addition, Rev Racing manages a youth racing initiative that allows kids ages 8-14 to compete in the INEX Bandolero and INEX Legend cars. Rev Racing provides its drivers and team members the equipment, coaching, mentoring and development needed to progress through the NASCAR ranks. The ultimate goal is to provide the necessary skills for these drivers to advance into the highest levels of NASCAR.

NASCAR Drive for Diversity Pit Crew Development Program

The NASCAR Drive for Diversity Pit Crew Development Program is a comprehensive training program for aspiring minority and female pit crew members. The program is designed to identify, coach, train and develop minority athletes who possess the skill, ability and attitude to be successful as a pit crew member in one of the three NASCAR national series. The program includes weekly hands-on over-the-wall position training and coaching for tire changers, tire carriers, fuelers and jackmen, as well as weight training, agility and footwork programs.


Dawn Harris
Director, Diversity Affairs

Gloria Molina
Manager, Diversity Affairs

Lauren Houston
Executive Assistant, Diversity Affairs