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Partners Drive Diversity Internship Program

Six Youths Land Opportunity In Industry
By Lauren Houston, NASCAR
July 29, 2015 - 10:44am

DAYTONA BEACH, Fla.  –  Since its inception 16 years ago, the NASCAR Diversity Internship Program (NDIP) has served as one of the top programs in the sports industry. The 10-week, paid internship exposes multicultural undergraduate and graduate students to employment opportunities within America’s number one motorsport. NDIP is also an important part of NASCAR’s ongoing commitment to diversity and inclusion.

As NDIP grows in popularity, its growth would not be nearly as substantial without the support of partners within the motorsports industry. In addition to intern positons across several departments across NASCAR, Hendrick Motorsports, Octagon, Rev Racing, Roush Fenway Racing, Pocono Raceway and Switch: Liberate Your Brand are among the partnering organizations participating this year. Their participation has helped to solidify the role of NDIP as a pipeline for employment across the motorsports industry.


Hendrick Motorsports: James Harris
James Harris (Apex, N.C.) is a rising senior at the University of North Carolina at Charlotte and currently interns at Hendrick Motorsports in Marketing. The marketing major and Dean’s List recipient currently contributes to marketing research projects, major event logistics for sponsors such as Chevrolet and organizes appearances for the team’s Showcar Program.

After graduating from UNC-Charlotte in 2016, Harris plans on pursuing a graduate degree in sports marketing.

Octagon: Karl Bostick
Karl Bostick (Englewood, N.J.) currently interns at Octagon at the Charlotte, N.C. branch and graduated from Elon University with a Bachelor’s Degree in May. The marketing intern contributes to the department’s Miss Sprint Cup social media platform, conducts fan and media engagement research with the Sprint Fan Vision experience and assists the hospitality team with at-track activations.

Bostick is a former collegiate football player and an active member of Kappa Alpha Psi Fraternity Inc. He hopes to pursue his Master’s Degree in Business Administration upon completion of the internship.

Rev Racing: Sydnei Fryson
Sydnei Fryson (Charleston, W.Va.) graduated from Hampton University in May and currently interns for Max Siegel’s motorsports team, Rev Racing, the competition arm of the NASCAR Drive for Diversity Program. As the public relations intern, Fryson contributes to the team’s digital content creation for its youth Bandolero and Legends drivers, website development, social media and event management.

The cum laude grad is an active member in the National Association of Black Journalists and will join Columbia University’s Journalism Graduate Program in the fall.

Roush Fenway Racing: Kevin Johnson
Kevin Johnson (Washington, D.C.) is a recent Hampton University graduate. He currently interns at Roush Fenway Racing in Licensing. Johnson conducts market trends and research reports, advises agreement policies and related commercialization innovations and assists in managing merchandise inventory in the team’s store.

The former, three-time HBCU Lacrosse All-Star recipient hopes to pursue his Master’s Degree in Athletic Administration this fall.

Pocono Raceway: Victoria Kim 
Victoria Kim (Horsham, Pa.) is a Pennsylvania State recent graduate and currently works as Pocono Raceway’s operations intern.  Kim, who is the first in her family to graduate college, assists in creating race weekend timelines and event schedules, updates area guidelines for race weekend traffic routes and parking and also coordinates event staff logistics.

Kim graduated with a Bachelors of Arts in Operation and Supply Chain Management and hopes to secure full-time employment in the motorsports industry upon completion of the internship. 

Switch: Liberate Your Brand: Jordan Leatherman
Jordan Leatherman (Muskogee, Okla.) graduated from Oklahoma State University in May and was recently hired by Switch: Liberate Your Brand in St. Louis, Mo., following her successful summer internship. The second-time NDIP intern contributed to the account management team by providing digital content and marketing trends reports for various clients. She also assisted Switch in coordinating event marketing campaigns for NASCAR Champions Week in Las Vegas.

Leatherman, who aspires to become a sports agent, is no stranger to motorsports as her family has been racing stock cars for 51 years. 


For more information about participating in the 2016 NASCAR Diversity Internship Program, please contact Lauren Houston at