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Daytona 500 Winner’s Son Ross Kenseth Pilots Own Racing Career

Official Release

Ross Kenseth is a 15-year-old high school basketball player who knows how to win on the court and on the track. The Spring Valley, Ill., teenager is also the son of the 2009 Daytona 500 champion Matt Kenseth. And like his father, Ross likes to compete, he likes to race, and he enjoys winning.

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Thunder Raceway Returns To Whelen All-American Series

Official Release

Thunder Raceway in Show Low, Ariz., returns to the NASCAR Whelen All-American Series this year.

The .250-mile clay oval is located in the east central Arizona’s Mogollon Rim, known as a forested resort area. The track was forced to leave the series in 2002 due to savage forest fires. One fire of historic proportions burned for weeks and consumed almost 500,000 acres impacting Show Low and the surrounding region.

The track returns to the series in 2009, and continues to be operated by Bob and Janet Livingston.

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NASCAR Home Track Promoters Open 2009 Season At Daytona

Official Release

NASCAR Home Track promoters from across North America opened their 2009 season with a trip to Daytona International Speedway. A variety of activities were held during the DirecTV Speedweeks leading up to the 51st running of the Daytona 500.

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New NASCAR Whelen All-American Series Rookie Of The Year Award

Official Release

New rewards and recognition are available to first-time NASCAR Whelen All-American Series featured division license holders this year. A new Rookie of the Year Award program will determine top rookie performers in each state and province. From those winners, a North American Rookie of the Year will be named.

To be eligible to compete for the award, drivers must be a first-time NASCAR Whelen All-American Series featured division license holder.

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Canada’s First NASCAR-Sanctioned Weekly Track Returns to Series

Official Release

The first Canadian weekly track to become NASCAR-sanctioned in 2004 returns to the NASCAR Whelen All-American Series this year.

Recent ownership and management consolidation at Delaware Speedway in London, Ontario, has allowed track operator Arlen Scherba, to return the half-mile, paved, banked oval to the NASCAR family.

Delaware Speedway operates on Friday nights, creating a two-track weekly NASCAR circuit with Barrie Speedway, which is also in Ontario. By competing at both tracks, the NASCAR Whelen All American Series Ontario champion would receive $4,000.

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Superior Expands NASCAR Whelen All-American Series In Wisconsin

Official Release

Butch and Linda Erickson spent the first week of February in Daytona Beach getting a first-hand look at what NASCAR has to offer its track promoters. The Ericksons, owners of Superior (Wisc.) Speedway, took part in the activities and meetings during DIRECTV Speedweeks that NASCAR hosts.

Beginning with its 2009 season, the .375-mile red clay oval located in the northwestern corner of Wisconsin near Lake Superior, will be part of the NASCAR Whelen All-American Series.

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Crown Jewel Of Louisiana Short Tracks Joins NASCAR Ranks

By Official Release

A gleaming new state-of-the-art short track located in northeast Louisiana has joined the NASCAR Whelen All-American Series. Monroe Motor Speedway, a .375-mile concrete oval banked at 12 degrees, embarks on its first full season with NASCAR sanction on March 7. The track hosted initial events late last year to prepare for 2009.

The announcement was made at Monroe City Hall Thursday morning.

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D4D Introduces '09 Driver Lineup

By Official Release

CONCORD, N.C. – The Drive for Diversity initiative continues to move forward in 2009 with an expanded driver lineup and a new management group. Twelve drivers will participate in the sixth season of Drive for Diversity -- four in the Camping World Series and eight in the Whelen All-American Series. In addition, former Dale Earnhardt Inc. president Max Siegel and his new marketing and entertainment company, 909 Group, will take over day-to-day management of the initiative (read more).

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Toyota All-Star Showdown To Air Live On SIRIUS NASCAR Radio

By Official Release

DAYTONA BEACH, Fla. – As the engines fire up at the Toyota Speedway at Irwindale, race fans from coast to coast will be able to tune in to all the action of the NASCAR Toyota All-Star Showdown. For the first time, NASCAR’s premier short-track racing event will air live on SIRIUS XM Radio.

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Siegel to manage D4D initiative

Special to Sporting News NASCAR Wire Service

Former Dale Earnhardt Inc. president Max Siegel will conduct the NASCAR Drive for Diversity program through his new sports and entertainment marketing agency, The 909 Group, NASCAR announced Wednesday.
 
The Drive for Diversity program had been outsourced to Access Marketing & Communications for its initial five years, and NASCAR has now contracted it out to Siegel, who sees his new opportunity as one where he can have a broad impact on the sport.
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