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New NASCAR Whelen All-American Series Rookie Of The Year Award

Official Release

New rewards and recognition are available to first-time NASCAR Whelen All-American Series featured division license holders this year. A new Rookie of the Year Award program will determine top rookie performers in each state and province. From those winners, a North American Rookie of the Year will be named.

To be eligible to compete for the award, drivers must be a first-time NASCAR Whelen All-American Series featured division license holder.

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Canada’s First NASCAR-Sanctioned Weekly Track Returns to Series

Official Release

The first Canadian weekly track to become NASCAR-sanctioned in 2004 returns to the NASCAR Whelen All-American Series this year.

Recent ownership and management consolidation at Delaware Speedway in London, Ontario, has allowed track operator Arlen Scherba, to return the half-mile, paved, banked oval to the NASCAR family.

Delaware Speedway operates on Friday nights, creating a two-track weekly NASCAR circuit with Barrie Speedway, which is also in Ontario. By competing at both tracks, the NASCAR Whelen All American Series Ontario champion would receive $4,000.

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Superior Expands NASCAR Whelen All-American Series In Wisconsin

Official Release

Butch and Linda Erickson spent the first week of February in Daytona Beach getting a first-hand look at what NASCAR has to offer its track promoters. The Ericksons, owners of Superior (Wisc.) Speedway, took part in the activities and meetings during DIRECTV Speedweeks that NASCAR hosts.

Beginning with its 2009 season, the .375-mile red clay oval located in the northwestern corner of Wisconsin near Lake Superior, will be part of the NASCAR Whelen All-American Series.

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Crown Jewel Of Louisiana Short Tracks Joins NASCAR Ranks

By Official Release

A gleaming new state-of-the-art short track located in northeast Louisiana has joined the NASCAR Whelen All-American Series. Monroe Motor Speedway, a .375-mile concrete oval banked at 12 degrees, embarks on its first full season with NASCAR sanction on March 7. The track hosted initial events late last year to prepare for 2009.

The announcement was made at Monroe City Hall Thursday morning.

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D4D Introduces '09 Driver Lineup

By Official Release

CONCORD, N.C. – The Drive for Diversity initiative continues to move forward in 2009 with an expanded driver lineup and a new management group. Twelve drivers will participate in the sixth season of Drive for Diversity -- four in the Camping World Series and eight in the Whelen All-American Series. In addition, former Dale Earnhardt Inc. president Max Siegel and his new marketing and entertainment company, 909 Group, will take over day-to-day management of the initiative (read more).

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Toyota All-Star Showdown To Air Live On SIRIUS NASCAR Radio

By Official Release

DAYTONA BEACH, Fla. – As the engines fire up at the Toyota Speedway at Irwindale, race fans from coast to coast will be able to tune in to all the action of the NASCAR Toyota All-Star Showdown. For the first time, NASCAR’s premier short-track racing event will air live on SIRIUS XM Radio.

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Siegel to manage D4D initiative

Special to Sporting News NASCAR Wire Service

Former Dale Earnhardt Inc. president Max Siegel will conduct the NASCAR Drive for Diversity program through his new sports and entertainment marketing agency, The 909 Group, NASCAR announced Wednesday.
 
The Drive for Diversity program had been outsourced to Access Marketing & Communications for its initial five years, and NASCAR has now contracted it out to Siegel, who sees his new opportunity as one where he can have a broad impact on the sport.
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News & Notes: Rip, Roaring And Ready To Go For The Showdown

By Official Release

Rip Michels knows one thing: There’s going to be a party after the NASCAR Toyota All-Star Showdown. He just hopes he’s in the middle of it all.

“We want that Showdown really bad,” said Michels. “I’ve led laps there. I feel like I’m always in contention but at the end of the night, it’s always somebody else walking out with the girl and I’m sitting there pretty bummed out.”

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Bodine Earns Whelen Bobsled Title

By Jason Cunningham, NASCAR

LAKE PLACID, N.Y. – Todd Bodine carried over his success from Saturday’s qualifying round to the finals as he earned his first Whelen Geoff Bodine Bobsled Challenge championship Sunday at the Olympic Sports Complex.

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Todd Bodine Fastest Qualifier At Fourth Annual Bobsled Challenge

By Jason Cunningham, NASCAR

LAKE PLACID, N.Y. – NASCAR Camping World Truck Series veteran Todd Bodine put his experience in a bobsled to good use Saturday evening when he turned in the fastest time in qualifying for the Fourth Annual Whelen Geoff Bodine Bobsled Challenge at the Olympic Sports Complex.

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