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HB Motorsports Confirms Haldex As Sponsor


January 29, 2008 - 1:40pm

BRANTFORD, Ontario -- The No. 10 HB Motorsports Dodges will again be carrying the same familiar blue and white colours of Haldex Commercial Vehicle Systems when the green flag waves to start the 2008 NASCAR Canadian Tire Series.

Confirmation of the return of last year's Title Sponsor was conveyed to the Brantford, Ontario-based team on December 21st at the Canadian headquarters of the commercial vehicle systems company in Guelph, Ontario.

"We are thrilled to have Haldex back again in 2007", stated Doug following the meeting. "Their management and staff have been extremely supportive of our efforts despite our 2007 results and they obviously appreciate that the nature of our sport can dramatically affect a team's performance. With their continuing support and the interest expressed by others, we are determined to provide Haldex and our other returning and new marketing partners with the exposure and results they deserve.

"2007 being our first year of involvement with the NASCAR Canadian Tire Series and the first year for NASCAR racing in Canada, it is great to get involved on the ground floor in any event - obviously a learning curve for all of us," stated Brian W Bowerman, Director North American Aftermarket Sales, Haldex Commercial Vehicle Systems.

"Being the first year, we were not well prepared to give our full assistance and backing to Doug Brown's race team (in 2007). We did however find it very exciting, fast paced and full of surprises in many aspects of the sport, but that is racing and that is what also makes it so exciting.

We at Haldex are pleased to continue with our sponsorship leading into 2008. We have a wide range of customers across Canada and many have contacted us excited to see the Haldex name so prominently displayed creating enthusiasm within their own organizations since they have involvement with our Company. We are looking forward to taking every opportunity to take both HB Motorsports and the Haldex name to the next level and make them a household name in both our industry and outside our industries."

Haldex Commercial Vehicle Systems (www.hbsna.com) is a leading manufacturer and distributor of heavy-duty air brake systems and suspension control components. It operates globally with North American headquarters in Kansas City, Missouri, and manufacturing and engineering facilities throughout the world. While Haldex boasts majority market share in spring brakes, slack adjusters and ABS systems throughout Canada, they are also well known for their trusted remanufactured line and Ontario-located brake reline facilities.

Haldex Commercial Vehicle Systems is a part of Haldex Group (www.haldex.com), an innovator in vehicle technology and supplier of proprietary products for trucks, cars and industrial vehicles on a global basis. Haldex Group is listed on the Stockholm Stock Exchange, and has annual sales of $1 billion with 4.400 employees

Doug Brown and his team will continue to pursue additional sponsorship/ marketing partners seeking an exciting and popular medium for the promotion of their products and/or services to a demographically desirable audience.

"With the diverse national schedule we had last season, the terrific coverage provided by TSN and the full support of NASCAR and Canadian Tire, we believe our sports and our series is ideally suited to businesses seeking alternative ways to reach the Canadian consumer and to attract new clients seeking those products and services."