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Canadian Tire, the country’s leading retailer of automotive parts and products, announced today that it has signed an agreement with reigning NASCAR champion, Scott Steckly. Driving a newly built car, made to win with more than 350 top-of-the-line performance automotive parts from Canadian Tire, Steckly will hit the tracks this May for his third NASCAR season where he hopes to defend his 2008 championship title.
The agreement between Steckly and Canadian Tire is a one-year commitment with an option for two additional one-year agreements. With the goal of creating an even more exciting experience for NASCAR fans across the country, the partnership includes in-store appearances by Steckly and his team, as well as attendance at race day hospitality events. Steckly’s car will also be fitted with 350 performance parts and accessories, courtesy of Canadian Tire.
“Canadian Tire has a longstanding tradition of supporting motor sports in Canada and we are thrilled to be teaming up with Scott Steckly as we head into the 2009 racing season,” says Tony Kuczynski, vice president, automotive, Canadian Tire Retail. “An 18-year veteran of racing and passionate about motor sports, Scott is an excellent ambassador for Canadian Tire and we look forward to helping him reach the championship podium again this year.”
“22 Racing and Wide Open Motorsport Solutations are thrilled to have the opportunity to team up with Canadian Tire in the NASCAR Canadian Tire Series in 2009,” said driver and team owner, Scott Steckly. “As an automotive technician myself, I can relate to Canadian Tire’s automotive customers and I look forward to the opportunities at the track and show events across Canada this year. We plan to do our best to get Canadian Tire on the podium at every race and contend for the 2009 Championship.”
Scott Steckly and his team will kick off the 2009 racing season on May 23 at the Autodrome track in St. Eustache, Quebec. The 2009 NASCAR series consists of 13 scheduled events across six provinces and runs May through September.