NASCAR Whelen Euro Series and General Tire announced today a six-year partnership that will make General Tire the Official Tyre Partner of Euro NASCAR. All the cars racing in the official European NASCAR championship will be equipped with General Tire’s brand new NWES GT slick and wet 11.5/ 27.5 R 15 tires.
The six-year agreement with General Tire – a unique feature in motorsports in the 2010’s – represents another step forward in Euro NASCAR’s exponential growth. Such an important commitment perfectly synthesizes the strong will both parts have to reach new heights and further develop the NASCAR Whelen Euro Series events, reaching new fans all over the world.
“We are very proud and happy of this long term partnership with General Tire. A six-year commitment is a huge demonstration of confidence in the NASCAR Whelen Euro Series and its potential. With General Tire we share the same strong willing to further develop Euro NASCAR reaching new heights and promote the General Tire brand across Europe. In less than 10 years, the NWES has become one of the most attractive series in Europe with more than 30 cars on the grid, tens of thousands of fans visiting our events and very strong partnerships with world-leading companies supporting Euro NASCAR. This is another huge step forward for the series and the sky is the limit!” said NASCAR Whelen Euro Series President / CEO Jerome Galpin.
Founded in 1915 and part of global leading Continental Group since 1987, General Tire choose the NASCAR Whelen Euro Series as its very first motorsport partner outside North America and the best outlet to promote their products’ values: Performance, Reliability and American Heritage.
“NASCAR Whelen Euro Series and General Tire make ideal partners, not least because of the rich American heritage we share,” says a delighted Guy Frobisher, Senior Project Manager at General Tires in Europe. “It’s a fantastic opportunity for us to showcase our brand in this thrilling and fast-growing motorsport setting. What’s more, our engineers in the U.S. have developed a race tire that promises to meet the high expectations of the teams.”
After an intense program of Drivers Recruitment winter tests, the new partnership between NASCAR Whelen Euro Series and General Tire will officially hit the track in 2019 with the Euro NASCAR season opener in Valencia, Spain.