Tagliani Paint Scheme Photo
In 2020, Viagra will co-sponsor the No. 18 Camaro of Alex Tagliani alongside RONA and St-Hubert (Photo Credit - Tagliani Motorsports)

Viagra set to co-sponsor Alex Tagliani for 2020 NASCAR Pinty’s Season


QUEBEC CITY, QC (March 3, 2020) – Racecar driver Alex Tagliani introduced Guillaume Dubois, Marketing Manager at Upjohn, a Pfizer Division, when he revealed the new livery for Team 22 Racing number 18 Chevrolet Camaro on Tuesday in Quebec City. The design introduces new sponsor VIAGRA, which joins RONA and St Hubert as co-primary sponsors for the upcoming 2020 NASCAR Pinty’s Series season. The new colour scheme, which was revealed at the Salon International de l’Auto de Québec, also includes additional partners who join the three co-primary sponsors for this year’s NASCAR Pinty’s Series 13-race schedule.

"On the eve of the upcoming 2020 Pinty’s racing season, we have a lot of announcements to make, one that includes a new sponsor who brings new colours to our Team 22 Racing car. I am proud to introduce the iconic VIAGRA brand as a co-primary sponsor," said Alex Tagliani.

"VIAGRA’s participation in our sport is an extension of the brand’s ongoing focus of reflecting the spirit of vitality that’s associated with men being proactive and open about their health and wellbeing. As the driver of the number 18 racecar, I am very happy to have VIAGRA joining us as one of our main sponsors and pleased to present this racecar to NASCAR fans. I hope we reach new heights in 2020 with lots of podiums and wins."

"I am really honoured that VIAGRA, which just celebrated its 20th anniversary in Canada, is joining our team as one of our major sponsors on the #18 car for 2020. The 22 Racing Team Chevrolet Camaro will still sport the RONA and St Hubert colours and as we speak, we are working with them on a new, soon to be launched, program. I would like at this point to also mention that CanTorque and La Petite Bretonne, two of my long-time supporters, along with 440 Laval Chevrolet, have extended their relationship with me and the team. I would also like to welcome two newcomers: Tristan Fleet Management, and Andy Transport. I am grateful to all for their commitment," concluded Tagliani.

Several people helped Alex and his team unveil his 2020 livery at the Salon International de l’Auto de Québec. Besides key roles played by members of the Salon, Alex and his team were pleased to be able to count on Dominic Fugère of the Grand Prix de Trois-Rivières, who acted as Master of Ceremonies.

Over the winter months, Tagliani’s team has been hard at work getting the number 18 Chevrolet Camaro VIAGRA/RONA/St Hubert ready for a very competitive 2020 NASCAR Pinty’s season. Alex was also busy working on several projects with the Grand Prix de Trois-Rivières, including contests that will enable several race fans to attend the GP3R event next August with Team 22 Racing.