Established in 2007 the NASCAR Opinion Leader Initiative (NOLI) builds greater awareness, participation, and support of NASCAR in key race markets by connecting diverse businesses, civic organizations, and community leaders. Through various exclusive events and at-track immersion experiences NOLI share among diverse and influential networks, NOLI seeks to build sustainable partnerships and NASCAR advocates. NOLI serves as a forum to highlight and promote NASCAR’s diversity programs.


Participating Organizations Participating Tracks
Association of Latinos Professionals for America (ALPFA)

Hispanic Chamber of Commerce

National Association of Black Journalists (NABJ)

National Association of Hispanic Journalists (NAHJ)

National Urban League

Society of Hispanic Professional Engineers (SHPE)

Atlanta Motor Speedway

Auto Club Speedway

Chicagoland Speedway

Charlotte Motor Speedway

Daytona International Speedway

Dover International Raceway

Homestead-Miami Speedway

New Hampshire Motor Speedway

Richmond International Raceway

Phoenix International Raceway

For inquiries, please contact